five things that are working in mobile advertising

Ali Diab, AdMob's VP of Product Management, said today at EconSM in San Francisco that there are currently five things that are working in mobile advertising: 

the iPhone, 

applications, 

Android, 

Webkit (a mobile web browser) and 

conversion.

http://www.washingtonpost.com/wp-dyn/content/article/2009/05/14/AR2009051403608.html

Ali Diab, AdMob's VP of Product Management, said today at EconSM in San Francisco that there are currently five things that are working in mobile advertising: the iPhone, applications, Android, Webkit (a mobile web browser) and conversion.

In particular, he called attention to conversion, which is a measurable event, such as a download or intention to buy. "Conversion is something we are keenly focused on ? even more so than online." He said something they've discovered is to help with iPhone application downloads is the company's new advertising-based "iPhone Download Exchange," which launched last month. The program allows application developers in AdMob's ad network to allocate unused ad inventory to help each other drive application downloads. Diab: "We are experiencing a run-rate of 2.5 million downloads a month?and that's using remnant advertising." 

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